HBO's Game of Thrones has become a pop phenomenon. In just two seasons over 11 million people have become intoxicated by it's debaucherous pleasures. Our quest, get fans to lose their bloody heads over the show. We started by harnessing the super power of, name-dropping, literally. We dropped house names into beautiful one-of-a-kind hand carved wooden boxes and delivered them to the shows top fifty celebrity influences such as Stephen Colbert and Bruno Mars. And what was inside? The box held exclusive memorabilia, DVDs, a house name T-Shirt, and a wooden flash drive loaded with shareable goodies for social media. But the best part, we hid a scroll inside a secret compartment containing their mission. The response? Everyone lost their bloody heads. The demand became so high that we created even more and those who didn't get one, made their own. Then we opened the flood gates with the launch of join the realm. A site where fans could create and share their own house sigils. But we didn't stop there, the week before the premiere we got fans excited with the epic opening theme song of course. This experiential event featured ten street musicians in New York City and LA that played the theme in their own style. From traditional hand pans, harps, and mariachi music to modern acapella, Caribbean beats, and flamenco guitars. Overall this campaign resulted in HBO's biggest season premieres of all time. It proved Game of Thrones is more than a TV show, it is a part of every fans life.