FALL IN LOVE WITH THE PROBLEM, NOT THE SOLUTION

Sean's approach to strategy is grounded in empathy; in the belief that the needs of the consumer should come before those of the business. Using principles from design, and methodologies from brand planning, Sean surfaces insights that are informed by a deep understanding of the audience's unmet, often unstated desires. Connecting those insights to universal human truths, cultural trends, stakeholders with shared values, and a brand's higher purpose, all translates to deeper, more meaningful relationships with audiences.

L.A. CLIPPERS: 2019-2020 LA OUR WAY

In the words of head coach Doc Rivers, “this feels like a movement.” To live up to that promise, L.A. Our Way celebrates a radically inclusive movement, built on civic pride, a pure love of basketball, and the resilient spirit of the city itself. It takes inspiration from the hard-fought and harder-won progress L.A. creates every day and highlights the Clippers’ influence in culture, connection to the community, and grit on the court.

THE NORTH FACE: #MOVEMOUNTAINS

#SheMovesMountains challenged the outdated norms of the explorer as a man on a mountaintop to inspire a new generation of women with aspirational yet relatable stories of powerful female role models moving their own mountains. It made exploration more inclusive by bringing the brand’s purpose to life for women, and more accessible by expanding the definition beyond the mountain.

Sundance institute: sundance film festival 2019

Once a proofing ground for indie filmmaking, the Sundance Film Festival has become a mainstream institution for industry wheeling and dealing. For the 2019 festival branding we found inspiration in the brand’s punk roots and created a design language that reminds the world of its original mission to celebrate risk and independence. To challenge. Question. Break. Experiment. And risk Independence.