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    <loc>https://seanmmcnamara.com/contact</loc>
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    <lastmod>2026-02-28</lastmod>
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  <url>
    <loc>https://seanmmcnamara.com/wakeup</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Health Issue</image:title>
      <image:caption>In these pages you'll find insights into a range of health-related subjects that resonate within the walls of marketing, media, technology, and culture.</image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Masculinity Issue</image:title>
      <image:caption>Today's man isn't what he used to be—he’s a far cry from the beer-chugging, pizza-eating, baby-fearing stereotype. The Man of 2014 (and beyond) is free to craft his own identity, based on a bevy of interests and experiences. This quarter, we set out to track the social trends and cultural twists that have contributed to this shift; this issue’s pages are packed with the insights you need to change the current state of male marketing (manvertising, anyone?).</image:caption>
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      <image:title>Editor In Chief / Wake Up - Digiday Article</image:title>
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      <image:title>Editor In Chief / Wake Up - Wake Up Weekly</image:title>
      <image:caption>Weekly reports covering industry trends, insights, and news in the worlds of marketing, media, entertainment, and technology. http://omeletwakeup.com/    </image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Content Issue</image:title>
      <image:caption>Branded content. Agencies are peddling it like snake oil, while media companies and ad-tech firms shill from the crowd, preying off brands’ fear of missing out on the next marketing miracle. Somewhere on the periphery of this madness, actual audiences are starting to take notice of branded content, even consuming and sharing some of the tastier nuggets, making this a great time to step back and take stock of how to strategically develop, produce, and distribute it. In these pages, we’ll demystify the current state of content marketing by breaking down the jargon and hyperbole into simple insights and human truths that you can act on to create stories that audiences want to spend time with, and in turn, build a little brand love.</image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Millennial Issue</image:title>
      <image:caption>Tracking the elusive Millennial. For years now, it's been the subject of much scrutiny and debate among marketers. In these pages you'll find observations, insights, and opportunities on the Millennial audience, from the minds of Omelet's Millennials themselves.</image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Convergence Issue</image:title>
      <image:caption>Our worlds are colliding at an alarming rate. Work and pleasure. Public and private. Real and imagined. As we track and analyze trends that cross the boundaries of marketing, media, entertainment, and technology, the points where these worlds converge are a valuable source of consumer insights and audience intelligence. In these pages, you'll find examples of mash-ups that are driving cultural and behavioral change, and implications for marketers.</image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Gen Z Issue</image:title>
      <image:caption>While the rest of the world is fixated on Millennials, we've turned our focus to the next wave of consumers who have the rapidly expanding intelligence and influence to change the way we do everything. In these pages, we'll zero in on Generation Z - a group of curious culture curators, adolescent activists and relentless explorers who are poised to be a moving target for years to come.</image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Latino Issue</image:title>
      <image:caption>This issue focuses on Latinos, a culture growing and changing at a breakneck pace. In the interest of surfacing real tension points and actionable insights, we've peeled back the layers of conflict and cohesion; identity and influence, assimilation and acculturation. And as we did with our Millennial issue, we turned to Omelet's own Latinos for their perspective and input along the way.</image:caption>
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    <lastmod>2026-04-05</lastmod>
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      <image:caption>Going native in Panama, circa '77</image:caption>
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      <image:caption>This guy parties. Panama City, 1977.</image:caption>
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    <lastmod>2025-05-09</lastmod>
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    <lastmod>2026-02-22</lastmod>
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      <image:caption>Medium Article: Men Have Feelings, Too</image:caption>
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      <image:title>Misc - Farmer John Site (Copy)</image:title>
      <image:caption>Farmer John Site</image:caption>
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      <image:title>Misc - Farmer John Print (Copy)</image:title>
      <image:caption>Farmer John Print</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435791690427-4T33CQVLG5I5V4HTZYNZ/image-asset.jpeg</image:loc>
      <image:title>Misc - Eastbound &amp; Down Social (Copy)</image:title>
      <image:caption>Eastbound &amp; Down Social</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435791730238-84JVTUQFHBFPUFYP7J5U/image-asset.png</image:loc>
      <image:title>Misc</image:title>
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    <loc>https://seanmmcnamara.com/work</loc>
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    <lastmod>2026-02-22</lastmod>
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  <url>
    <loc>https://seanmmcnamara.com/box</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435688082977-UQFBNV7AG984SXTG60JY/image-asset.png</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up / Health Issue (Copy)</image:title>
      <image:caption>Wake Up / Health Issue In these pages you'll find insights into a range of health-related subjects that resonate within the walls of marketing, media, technology, and culture.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435690124597-SU7E77EGI5S9QNB8Q7ON/WakeUpMasculinity.png</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up / Masculinity Issue (Copy)</image:title>
      <image:caption>Wake Up / Masculinity Issue Today's man isn't what he used to be—he’s a far cry from the beer-chugging, pizza-eating, baby-fearing stereotype. The Man of 2014 (and beyond) is free to craft his own identity, based on a bevy of interests and experiences. This quarter, we set out to track the social trends and cultural twists that have contributed to this shift; this issue’s pages are packed with the insights you need to change the current state of male marketing (manvertising, anyone?).</image:caption>
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      <image:title>Editor In Chief / Wake Up - Digiday Article (Copy)</image:title>
      <image:caption>Digiday Article</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435690974449-J1UKL7OXM25YYJIRXEBD/wakeupweekly.jpeg</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up Weekly (Copy)</image:title>
      <image:caption>Wake Up Weekly Weekly reports covering industry trends, insights, and news in the worlds of marketing, media, entertainment, and technology. http://omeletwakeup.com/    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435690668479-KCF4L5MPDMLD6SOJW5OF/buyvsbuyingin.png</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up / Content Issue (Copy)</image:title>
      <image:caption>Wake Up / Content Issue Branded content. Agencies are peddling it like snake oil, while media companies and ad-tech firms shill from the crowd, preying off brands’ fear of missing out on the next marketing miracle. Somewhere on the periphery of this madness, actual audiences are starting to take notice of branded content, even consuming and sharing some of the tastier nuggets, making this a great time to step back and take stock of how to strategically develop, produce, and distribute it. In these pages, we’ll demystify the current state of content marketing by breaking down the jargon and hyperbole into simple insights and human truths that you can act on to create stories that audiences want to spend time with, and in turn, build a little brand love.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435686666189-EMBVMX90A9A0FC7A3VHV/wakeupmillennials.jpg</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up / Millennial Issue (Copy)</image:title>
      <image:caption>Wake Up / Millennial Issue Tracking the elusive Millennial. For years now, it's been the subject of much scrutiny and debate among marketers. In these pages you'll find observations, insights, and opportunities on the Millennial audience, from the minds of Omelet's Millennials themselves.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435690388634-ZQO45H2FOT43GRJTS037/WakeUpConvergence.png</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up / Convergence Issue (Copy)</image:title>
      <image:caption>Wake Up / Convergence Issue Our worlds are colliding at an alarming rate. Work and pleasure. Public and private. Real and imagined. As we track and analyze trends that cross the boundaries of marketing, media, entertainment, and technology, the points where these worlds converge are a valuable source of consumer insights and audience intelligence. In these pages, you'll find examples of mash-ups that are driving cultural and behavioral change, and implications for marketers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558f6401e4b03ab3a9a4e70d/1435690708786-JJQOY7D33BXXJ5AZFVAM/WakeUpGenZ.png</image:loc>
      <image:title>Editor In Chief / Wake Up - Wake Up / Gen Z Issue (Copy)</image:title>
      <image:caption>Wake Up / Gen Z Issue While the rest of the world is fixated on Millennials, we've turned our focus to the next wave of consumers who have the rapidly expanding intelligence and influence to change the way we do everything. In these pages, we'll zero in on Generation Z - a group of curious culture curators, adolescent activists and relentless explorers who are poised to be a moving target for years to come.</image:caption>
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      <image:title>Editor In Chief / Wake Up - Wake Up / Latino Issue (Copy)</image:title>
      <image:caption>Wake Up / Latino Issue This issue focuses on Latinos, a culture growing and changing at a breakneck pace. In the interest of surfacing real tension points and actionable insights, we've peeled back the layers of conflict and cohesion; identity and influence, assimilation and acculturation. And as we did with our Millennial issue, we turned to Omelet's own Latinos for their perspective and input along the way.</image:caption>
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