Creating purpose on purpose


Sean's approach to strategy is grounded in empathy; in the belief that the needs of the consumer should come before those of the business. Using principles from design, and methodologies from brand planning, Sean surfaces insights that are informed by a deep understanding of the audience's unmet, often unstated desires. Connecting those insights to universal human truths, cultural trends, stakeholders with shared values, and a brand's higher purpose, all translates to deeper, more meaningful relationships with audiences.


Some stuff I've worked on: