FALL IN LOVE THE PROBLEM, NOT THE SOLUTION

Sean's approach to strategy is grounded in empathy; in the belief that the needs of the consumer should come before those of the business. Using principles from design, and methodologies from brand planning, Sean surfaces insights that are informed by a deep understanding of the audience's unmet, often unstated desires. Connecting those insights to universal human truths, cultural trends, stakeholders with shared values, and a brand's higher purpose, all translates to deeper, more meaningful relationships with audiences.

The North Face: Move Mountains

Sundance institute: sundance film festival 2019

Once a proofing ground for indie filmmaking, the Sundance Film Festival has become a mainstream institution for industry wheeling and dealing. For the 2019 festival branding we found inspiration in the brand’s punk roots and created a design language that reminds the world of its original mission to celebrate risk and independence. To challenge. Question. Break. Experiment. And risk Independence.